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2torial #0904:
Learn2 Shop for Bargain Airfares

Are you paying big bucks for bruised
knees?
You're flying from Boston to New York--via
Houston--and you've paid dearly for the privilege.
After an over-priced cocktail, you strike up a
conversation with the guy next to you and find out
his ticket only cost one-half as much as yours. How
is that possible?
Welcome to the mad, mad, mad, mad, mad world of
airline ticket pricing. Airlines know the public is
willing to pay a pretty penny for the convenience
of flying. However, they want to fill the seats
(the plane's going to have to fly anyway), so they
regularly offer discounts. The result: rates vary
widely depending on where, when and how you buy
your ticket.
This means passengers and airlines are
constantly engaged in a game of chicken. Let's say
you're planning to visit your parents at
Thanksgiving, but you find that the cheapest ticket
is 30 percent more than you usually pay. Here's the
dilemma: do you buy now in case rates rise further,
or do you wait for a last-minute sale that may
never materialize? Without a crystal ball--or a
hidden microphone in United's board room--it's
difficult to know what the future will hold.
Fortunately, the savvy consumer can make an
end-run around the airlines' fickle pricing
policies. From consolidators to courier flights,
from email sales to online ticketing, we've laid
out all your options. If you learn when and where
to look for tickets, you might just find yourself
flying high at half the cost.

If you've got to be in Dubuque by dawn, you're
going to pay dearly for the privilege. The farther
you can plan in advance--and the more flexible you
are--the cheaper it'll be for you to fly (though
there ARE exceptions, so read on).
To find a really good fare, you also have to be
willing to step outside the usual channels.
Airlines and travel agents sometimes offer real
bargains, but you can consult a number of other
sources before turning over your credit card
number. A little extra time could net you hundreds
of dollars in savings.
When first making plans to fly, keep in mind
these general guidelines:
- Book at least 14 days in advance:
Airlines like to know in advance how crowded
their planes are going to be, and they'll
generally give you a discount for planning
ahead.
- Stay over on a Saturday night:
Airlines charge a premium for business travel,
and if you complete your round-trip during the
week, you'll pay business rates. If you stay
over a Saturday night, you'll probably qualify
for a lower excursion rate.
- Don't travel Friday evening or Monday
morning: These are the busiest travel times
(besides big holidays), and airlines can get
away with charging extra.
- Avoid holiday travel: Very often,
prices creep (or shoot) up around big holidays:
Thanksgiving, Christmas, Memorial Day, Labor Day
and the Fourth of July--just when you want to
travel most! If possible, plan your getaways
outside these times. Besides getting lower
airfares, you'll avoid the big crowds.
- Travel between November 1 and December
15: This is the slowest season for travel
(except during Thanksgiving), and airlines
generally provide big discounts--especially for
overseas travel.
Call a courier company
Courier flights are the cheapest way to
fly--usually costing less than half the lowest
coach fare--but they can also be the most
inconvenient, so know what you're getting into.
Does the term "courier" conjure up visions of
espionage and smuggling, of shady characters
handcuffed to briefcases? Relax: no one's asking
you to do anything illegal. They're simply asking
you to trade some of your luggage allowance in
exchance for a discounted ticket. It's not a job,
just a temporary arrangement--one that's arranged
thousands of times a day.
How can you be sure you're not smuggling
contraband, you ask? Legitimate courier companies
can only operate with a license (if you have any
doubts, legit firms will be happy to show you
theirs before you sign on). In any case, the
shippers leave a paper trail plenty long for the
authorities to find them--leaving you off the hook.
In fact, the cargo is never even checked in your
name.
Here's how it works: you arrive at the airport
two to four hours early, where a representative
from the company presents you with your plane
ticket and receipts for bags he or she has already
checked. You may also be asked to bring an
additional carry-on item--usually quite small. You
fly coach, usually on a regularly scheduled flight
on a major airline.
When you arrive at your destination, you pass
through immigration, after which a company
representative will meet you, collect the necessary
documents, and send you on your way. In most cases,
you'll never even see the cargo--and you certainly
won't have to ferry it through customs. (If on the
outside chance you're asked to do this, simply
refuse). Most couriers report that their duties are
so slight that they hardly notice them at all.
Flying courier has one distinct advantage--it's
cheap (particularly for overseas flights)! And
unlike commercial flights, courier flights grow
cheaper and cheaper as the departure date
approaches. It's even possible to fly for free if
you're willing leave immediately.
However, you must be willing to cope with some
potential inconveniences:
- You're usually limited to carry-on
luggage, so you have to be capable of
packing light.
- Except for very busy routes (New York to
London or Los Angeles to Tokyo, for example),
the choice of dates and times are
limited. In addition, the length of your
stay can also be limited, since you're often
required to carry cargo back on a certain date.
- Though unlikely, you could face
last-minute delays and cancellations--not
good if you're on a tight schedule.
To learn more about courier flights, your best
bet is to join one of the many courier
clearinghouses; the Air Courier Association
(www.aircourier.org) and the International
Association of Air Travel Couriers
(www.courier.org) are two good places to start.
They coordinate many different courier companies,
and for a fee of around $50 they'll provide you
with extensive flight listings for twelve months.
Consult consolidators
Like courier flights, ticket consolidators are
an underused resource--and one that your friendly
travel agent might forget to mention (they're
direct competitors).
In fact, consolidators can generally beat the
fares travel agents offer. That's because they buy
large blocks of tickets directly from the airline,
then resell them at a discount that ranges between
ten and 40 percent (usually you can count on fares
20% below the airlines' cheapest coach fares).
Unfortunately, consolidators can't provide seats
on every airline or every flight. That means you
might not be able to fly on the exact day you'd
like, or with the airline where you have the most
frequent flyer miles. Still, the savings might make
adapting your plans or flying a different airline
worth it.
Check out charters
Charter flights can spell big savings on
overseas and transcontinental runs, with prices
roughly equivalent to those offered by ticket
consolidators--generally 20 to 30 percent off major
airlines' coach fares. Some charter companies
actually fly their own planes, while others operate
like consolidators, buying large blocks of tickets
from major airlines, then selling them at wholesale
prices.
Charter flights have a few drawbacks, however.
First of all, you'll usually have a more limited
choice of days and times. Charter companies make
money by flying less often, but filling every seat.
Furthermore, service and comfort is generally below
that of major airlines (and that's saying a lot).
Finally, cancellations can be a real problem, since
the next flight might be days away.
To find a charter flight, call a travel agent or
peruse the ads in the travel section of your local
newspaper to find a company that serves your
destination of choice. If your hometown paper's too
small to offer an extensive listing of
travel-related businesses, check out the big city
paper in the metropolitan area closest to you. Most
of them have their biggest listings in the Sunday
edition.
Put your modem to work

A number of travel sites, such as Travelocity
(www.travelocity.com),
Preview Travel
(www.previewtravel.com)
and Expedia
(www.expedia.com),
to name a few, give you direct access to online
reservation systems like those used by travel
agents. Just enter the dates and times you want to
travel, and they'll search for the lowest fares
available on regularly scheduled flights. They'll
also notify you of any special sales.
Unfortunately, the process can take time,
especially if you have a slow modem. And since the
systems generally require specific dates and times,
you might not learn about all the deals available
to you if you're more flexible.
Keep in mind that even the most big-budget
travel website doesn't guarentee you the lowest
fares possible...just the lowest fares in their
system. Also, you'll find that the search systems
aren't as flexible as, say, a good travel agent:
you can tell an agent "just get me the cheapest
flight leaving the first week of November and
getting back sometime in February; I don't care
when I land at either end." Most online systems, on
the other hand, usually start with the assumption
you not only know your exact travel dates, but the
travel times (give or take an hour).
Take advantage of e-mail services
Several major airlines now have special
services that automatically notify subscribers of
special discounts by email. Besides regular sales,
some companies provide last-minute bargains. For
example, on Tuesday you might find out there's a
special available for the following weekend only.
To sign up, simply go to the airline's homepage
and search. If your itinerary is fixed, or you need
to travel immediately, this option may not work for
you. But at least you'll learn about upcoming
specials on a regular basis.
Research rebaters and travel
agents
Really just discount travel agents, rebaters
return to the consumer a portion of the commission
they receive from the airline. The more expensive
the flight, the better the deal you'll get, though
the most you could conceivably save is ten percent.
In fact, savings average around five percent--but
every cent counts. It's generally a good idea to
call a rebater before checking with a travel agent,
so you can compare prices.
Large membership warehouse clubs, such as Costco
and Sam's Club (owned by the same corporation as
Wal Mart), often act as rebaters. However, you
might have to be a member to take advantage of
their services. You can also find sites with
rebater contact information simply by searching the
Internet.
Call a travel agent
Now that you've checked out the other options,
why not call a traditional travel agent? They might
just have a deal for you. Travel agents can check
airfares at all the airlines, and can suggest less
expensive flights that fit your schedule.
In addition, travel agents can provide a level
of service, from reserving seats to arranging
hotels and ground transportation, that no one else
can match. So if cost is no object, this is the way
to go--but if that's the case, why are you reading
this 2torial?
Call airlines
directly
"Cut out the middleman." It's the businessman's
rule of thumb, but it sure doesn't apply to flying.
In fact, airlines are likely to charge more than
anyone else--and certainly no less. But if all else
fails, call the people who'll actually be flying
you where you want to go.
Even if you've already bought a ticket, call up
an airline to see how much money you've saved by
shopping elsewhere. You'll probably find that your
time and effort were
well-spent!
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