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2torial #0762:
Learn2 Make a Business Complaint
Does your recently installed roof seem more like
an indoor sprinkler system? Did you buy a new
computer, only to find it crashes more often than
it works? Consumers of the world unite! If you have
a defective product on your hands, this 2torial
will guide you through the proper procedures for
filing a complaint--from when to be nice to when to
get tough--so you can have the customer
satisfaction you deserve.

First, make sure you're within your rights.
You'll need the receipt or contract to use as proof
of the transaction (otherwise the merchant has the
right to refuse your claim). If there's a warranty,
make sure it hasn't expired. But even if you're
missing something, there's still a chance the
merchant will give you some leeway and listen to
what you have to say.
Second, keep a level head. Spending good money
on something that turns out to be defective can be
particularly infuriating, but once you decide to
pursue a complaint, it's important not to mix
emotion with the task at hand. If you assume the
merchant will want to help solve the problem, and
you approach the situation with a positive
attitude, then you're likely to get better service
and a quicker resolution.
Finally, while everything might not go your way,
don't give up at the first roadblock. If your claim
is contested, the process of following it through
the proper channels can be lengthy. But if you take
it one step at a time, in a calm, methodical way,
you'll almost always get positive results.
Prepare your case
Before you contact the merchant, take a few
steps to ensure a smooth conversation:
- Get your documents in order--receipts,
warranties, contracts, estimates and so on.
Also, if the product has a make, model and
serial number, write this information down so
you can have it on hand if the seller asks for
it.
- Be ready to explain your problem in a calm,
clear way. Prepare some notes if necessary.
- Decide what you would accept as a reasonable
resolution. If your complaint involves a
specific product, do you want the item replaced,
repaired or exchanged for credit? Or do you want
your money back? If you're dealing with a
contracted service (like a new roof), would you
accept free repair? Remember that there may be
company policies regarding these choices.
Contact the merchant
Most complaints can be resolved by
simply calling or visiting the seller of the
product or service. When you call, ask to speak to
the appropriate person--typically the store
manager, customer service representative or the
contractor--and briefly describe the problem.
Sometimes the complaint can be handled over the
phone (such as with mail-order products, or if the
product is too large to return), but in most cases
you'll need to make an appointment. Note: If the
product is made by another manufacturer, there's a
chance the merchant will redirect you. If so, just
start over with the manufacturer.
If all goes well, you'll meet with the merchant,
explain your problem again, show the defective
product (or proof of the problem, like photos) and
your receipt, give your preference for a solution,
reach an agreement and leave.
If you don't see eye to eye, try to stay
positive. Make sure you know what the merchant
considers a fair solution. Can you compromise? If
not, can you take your complaint to the next rung
up? If you're dealing with a customer service
representative, ask to talk to someone in
management--you may get more results.
Failing these attempts, take a deep, calming
breath, write down the names of the people you
spoke with and leave. You'll need to decide if you
want to push your complaint further.
Complain to the merchant in
writing
Okay, your first try ended in rejection. Time to
up the ante and show these people you mean
business. This means stating your claim in a formal
letter of complaint. This letter serves two
purposes: it shows the merchant you're willing to
push your claim further, and it's a formal record
that you notified the merchant of your complaint.
The letter should be brief--no more than two
pages--and typewritten if possible. If not, write
legibly in black or blue ink. Here's what it should
contain:

Part 1: A statement informing the
merchant of your dissatisfaction with the product
or service. If it's a product, state the name,
make, model, serial number and where and when you
bought it. If it's a service, describe it and give
the date (or dates) it was performed and the name
of the person (if different from the merchant) who
performed it. Then briefly describe why the product
or service is defective or unsatisfactory.
Part 2: A brief description of what
you've already done to resolve the complaint and
the response you received. Give the names of people
you talked to and the date of your call or visit.
Part 3: A statement of what you want the
merchant to do about your complaint--either repair,
reimbursement, replacement or credit. Indicate the
amount of time you're willing to wait for a
response (two weeks is usually enough). Explain
that if you don't hear back within the given time
period, you'll refer the complaint to the
appropriate consumer agency (see
Step 4).
Part 4: Thank the merchant for his or her
cooperation.
Remember to include a copy of the receipt and
any other pertinent documents, such as a warranty
or contract. Do not send originals. Also, make a
copy of your letter to have in your files, and save
any letters you receive from the merchant. You
should keep all of these documents in a safe spot,
because you may need to use them in the future.
Contact a consumer agency
If you didn't receive a response to
your letter in time, or the response was lacking in
the spirit of cooperation, it's time to bring in
the professionals. A host of consumer protection
agencies will be glad to hear from you. They range
from government to private nonprofits, general to
business-specific. Here's a list of possibilities:
Your state or local consumer protection
office
These agencies are the best place to start. They
can help arbitrate your dispute or refer you to a
more specific agency that might serve you better.
In cases that show abusive practices, they can
investigate and bring up criminal charges.
Call your state or local office before sending
any letters or documents, since most will want to
mail you a form to file your complaint. Check the
government listings in the phone book, or type
"(your state's name) consumer protection office"
into your Internet browser's search engine. Once
you receive and complete the complaint form, you'll
need to send it with copies of relevant documents
and describe what you've already done to resolve
the complaint.
Better Business Bureaus
Better Business Bureaus are organizations
sponsored by local businesses that promote good
relations between buyers and sellers. While they
don't have the authority to force a business to
resolve a complaint, most will at least contact the
merchant and try to negotiate a solution.
Some bureaus also offer formal arbitration--a
third party agreed upon by you and the merchant who
will decide on a resolution. Call your local bureau
so it can check whether or not your complaint is
within its jurisdiction, and, if it is, mail you a
complaint form. Check the business white pages in
the phone book, or try
www.bbb.org on the
Internet.
Industry trade associations
Many merchants, especially those in a service
industry, belong to national associations for their
trade. The help offered by these associations is
usually about the same as what's provided by Better
Business Bureaus. Call the merchant to see if he or
she is a member of a particular group, then check
the business white pages for the local (or
national) number.
Federal agencies
Most federal agencies don't handle individual
consumer complaints, but if your complaint involves
a defective product that could pose a threat to
other consumers (for example, a new automobile,
packaged food or a child's toy), check the federal
government listings in the phone book and contact
the appropriate agency.
In most cases, your persistence will pay off and
the complaint will be resolved to your liking.
After all, no business wants bad word of
mouth--once it sees you're willing to go the
distance and formally file a complaint, it'll be
much more inclined to settle.
If things don't go your way, keep in mind that
your efforts won't go unnoticed. Your complaint
will remain on file with the agencies you
contacted, and will serve to warn others who check
up on the company themselves.
-end-
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