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2torial #0584:
Learn2 Choose
Wine (Continued)
Understand pricing pressures
When you go into a wine shop, you'll find a wide
range of prices. In the United States that range is
from about four dollars a bottle to more than
thirty dollars a bottle. What makes one 1994
Cabernet Sauvignon worth twice the price of
another?
- The grapes: All grapes are not
created equal. Some vineyards produce better
quality grapes than others, and wineries pay
premium prices for those lots. As a general
rule, wine that is made of juice from an ideal
vineyard is more expensive than wine that is
blended from the juice of many lesser quality
vineyards.
- The method: Some methods of making
wine are more costly than others. Storing wine
in wooden barrels, for instance is more
expensive than storing it in stainless steel
vats. If the winemaker wants the wine to taste a
certain way, certain methods must be used, and
those methods often increase the cost of making
the wine.
- The final product: When a wine is
ready to be bottled (and often before that), the
winemaker will evaluate the wine. Each wine is
judged by its characteristics, including color,
aroma, acidity and overall complexity (what a
great catch phrase!). A wine that has superior
characteristics will cost more than a wine that
does not. A wine that is set aside for
additional aging before release will also
command a higher price than one that has been
released early.
Availability: If a wine is made from
small lots of very good grapes, there won't be a
lot of it. Similarly, if a winery has an excellent
reputation, a lot of wine stores will want to carry
that wine. Supply and demand means that those
bottles will cost more than other bottles. Never,
never underestimate supply and demand.
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