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2torial #0524:
Learn2 Sell Your Used Car
"Such a deal!!!"
Whether it's because you are ready for an auto
upgrade or just tired of local parking challenges,
there's a bit more to selling a car than just
putting a flyer up on the nearest telephone pole.
Once you have taken the time to establish your
car's price, it's time to prep it for the market.
This is not a matter of shining up a hunk of scraps
to sell as a Formula 1 race car. If done correctly,
you can get hundreds of dollars more for your time
and energy than you would by simply dumping your
car off at "Hal's Pals" used car lot.
Take the role of a prospective buyer. Consider
what factors would raise yelps if you were buying
your car from you. Tighten up any rattling and try
to fix anything that can be inexpensively repaired,
giving special consideration to those things
obvious to a buyer--such as a broken window or
screeching brakes.
Set
a time frame
Determine how much time you are willing to put
into this sales effort. If you allow two weeks and
you have received no offers during that time,
either your price or your expectations need
adjusting. However, if you say "Must sell, moving
to Bali on Friday," be ready for some basement
offers. Have a "last resort" option (i.e., store my
car at Aunt Bev's) if that Friday comes and the car
is still outside.
Replace replaceables
Remember that your car's appearance is important
to a buyer. If you are seeking a good price for an
expensive car, replace even minor items such as
side mirrors and bumper strips--though an
inexpensive paint job is likely to make the buyer
skeptical. To aid worn seats, stop by a local auto
supply store or large discount outlet for seat
covers.
Things to consider fixing or replacing:
- Cracked windshields
- Broken stereo
- Headlight or interior bulbs
- Cracked or torn upholstery
- Fuses
Things to let pass:
- "Cover-up" paint job
- Minor dings or scratches
Clean and shine it
A good-looking car is perceived to run well,
too. A wax and vacuum job can do wonders; also,
clear out any old rags or tools that might lead the
buyer to envision a fragile machine. Clean the
windows and even deodorize the insides to free your
car from the scent of antique apple cores and
nervous puppies.
Often before even getting into the car comes the
infamous "look under the hood." Wipe up any oil or
radiator spills with a damp cloth. If it's really
messy in there, use a commercial degreaser
available at any auto supply store. Depending on
the kind of engine you have, you may need to first
protect some components by covering them with
plastic bags and tape. Check with the auto store to
be sure.
Keep in mind that too clean an engine might also
be cause for suspicion.
Advertise it
First of all, put up a "For Sale" sign in your
car's window with your phone number, especially if
you're not in a great hurry. People who call will
have already seen the car and still be interested,
saving one possible step for the showing. When
placing an ad in the classified section of your
local paper, run a Friday-Sunday ad if the rate is
high, as weekends are the peak buying period. In
the ad, note the vehicle's type and year,
condition, body style, price, and your phone
number. Give a time to reach you in order to save
time and missed opportunities. Here are some good
items to mark--and their abbreviations:
- The number of doors (4dr)
- The number of cylinders (4cyl)
- Power features (Pwr win)
- Mileage (45k)
The last can save you many sprints to the phone,
since that's the first question most callers ask.
But don't abbrv. 2 mch. because it's 2 diff. 2 rd.
It may not be such a bad idea to cap desirables
such as "1ST OWNER," "RELIABLE" or "CLEAN."
Make sure and be honest about any statements you
make. Also, it may be worth your while to mention
big problems with the car in the ad; this will save
time and wasted calls. Be sure to list your price.
Otherwise, serious buyers will assume a high price
and skip your ad and bargain hunters will call
looking for a steal.
Be
prepared ("Hi, I'm calling about the...")
When the caller calls, make a firm
appointment--this will save you time in the long
run. Remember to mention any major problems the
buyer is going to see anyway; people will see them
and assume you were trying to be sneaky. If your
car's appearance doesn't do it mechanical justice,
put it in the garage or around the corner so the
buyer isn't scared off before learning the
vehicle's good points.
Decide how to deal with offers
If you live with other people, leave an info
sheet by the phone so they can tell something about
the car and the times you'll be available for
appointments. Realize most people will want to
bargain; many will come in expecting to shave off
five to ten percent. If you intend to be firm, say
so in the ad. Take all offers seriously and if they
are below your range, take the person's phone
number and offer to call them if you change your
mind. Once you agree on a price, take only cash or
a cashier's check from a reputable bank.
-end-

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