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2torial #0514:
Learn2 Avoid Junk Mail

"Junk mail! Be gone!!!"
Unfortunately, it takes more than an
enthusiastic shout to rid your mailbox of unwanted,
unsolicited offers for credit cards, record clubs,
magazine subscriptions, and requests for
contributions. But here's the good news: with a
little work, one can severely limit those
bothersome mail items. Following the steps of this
2torial will leave you with more time to read what
YOU want to, as well as the knowledge you're
conserving valuable natural resources.

Decide how complete you wish your anti-junk mail
campaign to be. If you merely wish to limit your
exposure, you may contact the services that rent or
sell your name and address. Or, you can wage a very
direct campaign, contacting catalog companies
directly.
There are advantages and disadvantages to both
methods. If you contact the services, you may miss
out on an opportunity that you might have
participated in. But if you contact each company
directly, you may spend the time writing letters
that you used to waste opening junk mail.
Understand the origin of the
system
Any number of otherwise harmless actions will
cause piles of junk mail to be sent to your door.
For example, if you've ever
- ordered anything from a catalog
- subscribed to a magazine or newspaper
- listed your telephone number
- filed a change or address form
- filled out a warranty card
you've no doubt been put on a mailing list. In
many cases, there's not much you can do about it.
But knowing where you're vulnerable will reduce the
problem before you have a paper mountain in your
home.
Contact a direct marketing association
near you
This is the quickest and most effective
method of eliminating junk mail. It'll get you
on the "Don't mail to me" list of many companies,
including ones you've never heard of. The result:
You'll only receive catalogs and offers that you
have requested yourself.
Send a letter to the Direct Marketing
Association's Preference Services. Include your
name and address, and clearly state that you do not
wish to receive any direct mail from its members.
The addresses are:
In the U.S.A.:
Mail Preference Service
Direct Marketing Association
P.O. Box 9008
Farmingdale, NY 11735-9008.
In Canada:
Mail Preference Service
Direct Marketing Association of Canada
1 Concord Gate, Suite 607
Don Mills, Ontario
M3C 3N6
In the U.K.:
Mail Preference Service
1 Leeward House Plantation Wharf
London SW113TY
England
Note: The DMA also has a telephone
preference service that will remove your name
from telemarketer's lists--hooray! No more evening
telephone calls. Just send your name and telephone
number to the DMA, care of the Telephone Preference
Service.
Contact the companies you do business
with

This insures that you remain on the lists you
choose to be, without being added to those you
don't.
The next time you order from a catalog, send in
a warranty card, or fill out and send any form that
includes your name and address, include a note
that clearly states, "Do not rent or sell my
name."
Request that, in the future, a company
include the "Don't rent or sell" option on all
order forms. Some progressive companies are already
doing this.
Contact the major list sellers
These are only some of the organizations who get
your name from one source, put you in a database,
and resell your name over and over again. Write a
letter, as in Step 3, to:

Metromail
List Maintenance, 901 West Bond, Lincoln, NE
68521
RL Polk and Co.
List Compilation, 6400 Monroe Boulevard, Taylor,
MI 48180-1814
Database America
Compilation Department, 100 Paragon Drive,
Montvale, NJ 07645-4591
Donnelly Marketing Inc. Database
Operations, 1235 North Avenue, Nevada, IA
50201-1419
Contact the credit bureaus
A lot of direct mail consists of offers for
loans or credit cards (there are now something like
over 7,000 cards available). Credit bureaus are the
main culprits for this source of mail.
Write them as above, also stating you wish not
to be contacted, but know you will probably need to
furnish your Social Security number. You can always
call first to double-check the procedure.
Equifax, P.O. Box 105873, Atlanta,
Georgia , 30348 (1-800-685-1111)
TRW, P.O. Box 949, Allen, TX, 75002-0949
(1-800-422-4879)
Trans Union, P.O. Box 390, Springfield,
PA, 19064-0393 (1-800-521-4019)ound.
Be
patient
It often takes 2-3 months to have your requests
processed and put a stop on the mailing.
Alternatively, your request is processed and put on
a dusty shelf or buried in some computer file. In
this case...
If it's been three months you see no
positive change, re-send your letters to the
appropriate agencies, return receipt
requested. This is a certain type of mail
service available at your post office. A
postcard is sent along with your letter, and the
postcard is returned to you as a guarantee that
the company received your request.
Try a combined attack--if you keep
getting a certain catalogue, for example, send them
a letter. But also call them on the phone--most
direct-mail companies have a toll-free number, and
their customer service staff is sometimes able to
take your name off their mailing list right then.
-end-
Learn More!
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